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Case Studies can help professional service providers build trust and credibility with clients and prospects. When you are working with intangibles such as services it hard to prove what you can do and why you are the best person to provide the services that your prospective clients need. Case studies can help you shine and prove your worth to potential customers and current clients.

What are Case Studies and Why are they created?

Case Studies are success stories using your product or services. When you create a Case Study you are telling your readers how a client a problem that needed solving. How you solved the client’s problem and turned the client into a happy and satisfied customer.

Once you decide to create your case study. You need to decide which customer’s story would make a good case study. You should choose a customer who has been a client of your business for some time. Ask the client for permission to interview them and create a case study. Try and get quotes that you can use.

When you write you case study try and show how you solved one client’s problem. If you were able to solve other problems, write additional cases studies. You also want to create case studies that set you apart from your competition. This is a great opportunity to showcase your talents and skills.

The case studies that you create should be easy to read and understand, like reading a story. Try to keep your case studies close to one page. You can include figures, facts, diagrams but make sure that they flow easily within the story that you are telling.

Case Studies are broken down into three sections: Problem, Solution and Results.

You being the case study by breaking down a problem that a client was facing. You provide the details of the problem. You give enough background information to tell the problem and the problems significance.

The Problem

Mary and Thomas Dailey a couple in their middle 50″s, faced with the problem of paying for their children’s education and funding their retirement. When they came to see me, their children were 14 and 16 year’s old. They were looking to retire before their youngest child would finish college. They did not want to use up their retirement fund to finance their children’s education and they did not desire to keep working past retirement age.

Once you have stated the problem, you provide the details of how you came up with a solution to your client’s problem. At this point, you tell the steps you took to find a solution to your customer’s problem.

The Solution

I sat down with the Daily’s and we did a breakdown of their finances and future goals. We looked at their children’s grades and interest in and outside of school. The Daily’s had saved enough money for their children to attend public universities. At the time both of their children were looking at attending private prestigious universities.

Their oldest child Maria was an “A” student, on the soccer team and fluent in French. Their youngest child Matthew was also an “A” student, played basketball and volunteered for a wildlife preserve association. We had Maria and Matthew decide what three colleges they really wanted to attend and looked into the financial programs available for families that do not qualify for need-based financial aid.

We were able to determine that the children should be able to receive academic and sports scholarships. We also determined that they could defer saving for retirement for a couple of years to beef up their children’s college funds. When the youngest child entered college, they could then return to saving for retirement. The Daily’s would be able to send their children to college without sacrificing their retirement savings.

Once the solution has been provided, you tell the readers what the results were. Here you get to tell the effectiveness of your solution and the benefits that your client received having used your solution.

The Results

The Daily’s put off saving for their retirement for three years and invested into their children’s education fund. Through careful research and planning the children were able to receive scholarships. The family was able to finance what the scholarships did not cover.

After saving for the children’s education they resumed saving for their retirement. Ten years later Mary and Thomas are happily retired. Enjoying a life of leisure and their children have finished college, without having large student loans to repay.

Case Studies are a valuable resource. It allows you to show your expertise in action. A case study can be more powerful then your brochure or sales literature. Case studies allow you show prospects what you can do for them as you have done successfully for others. If you are adding, case studies to you website. Regularly add new case studies so that readers will keep coming back to your website to check on updates. The more your prospective clients visit your website. The more they will begin to feel as if they know you. Once they get to know you, they begin to trust you and your judgement. We all know that people do business with people they feel they know, not strangers.

It doesn’t matter whether you provide a service or product. Case studies can go a long way toward building trust and credibility with prospects and current clients.

Jennifer Woodard is a freelance Marketing Communications Consultant offering a full range of communication services including but not limited to marketing, public relations, and book marketing. She specializes in working with Professional Service Firms, Professionals, Authors and Publishers. Visit her website at http://www.jenniferwoodard.biz and her blog at http://jenniferwoodard.blogspot.com.

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Here are some great used car buying tips to save you money. They are in no specific order, but maybe they will save you some money!

1 Check NADA.com for pricing on the used car you are looking at. This is what most banks use to finance cars.

2 Check Kelly Blue Book for a guide on your trade.

3 Dont get too caught up on the trade value as most never get payoff for their vehicle. Instead, look at the bottom line. If the dealer uses wholesale on your trade, make sure you get wholesale price on the used car you are buying.

4 Consider financing the used car for fewer months. Try doing 48 months if you can swing the payment. If you finance longer, try paying a little extra on months that you can.

5 Negotiate your best deal! After you have done this, tell the dealer they have a deal if they will pull a carfax report and everything is clean. Dont pay for a carfax yourself. Most dealers have an account where they can pull it for you.

6 Check the oil in the used car you are buying to make sure it has been changed. You can check inside the windshield, there will usually be a sticker telling when the next oil change is due. Check the back exhaust to make sure there is not excessive black residue around the opening–this would indicate that it may be burning oil.

7 Once you have negotiated your best deal, tell the salesman that you have one more used car to check out at a nearby dealer. Go to your car, even if you drive around the building and come back. If they let you leave, you are probably getting the best deal possible.

8 Remember to apply for your financing prior to looking for a used car. DONT FORGET, it is FREE to apply online. You will get an email with the results almost instantly.

9 Check your insurance on a specific car before you sign the dotted line online to see who will give you the best quote.

10 After you have purchased your car, make sure you do not leave anything in your trade because the trade may be gone by the time you return. Check your CD player and above your visors, and dont forget your garage door opener.

If you do not get treated professionally, go to another dealership. How you are treated at the time of purchase is a good indication of how you will be treated if you have a problem. Even though you are buying a used car, it is new to you. Most dealers will gladly take your business, even if they do not make as much on you as the next because you are equipped with some great car buying tips.

Written by Chuck Russell
Car Buying Tips To Save You Money

RoadLoans Auto Finance

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I am just wrapping up my studies as a university student. One thing that has plagued me for almost my entire university career is fear. Fear of graduating and still being poor. Fear of not being able to find a job. Fear of winding up just as poor as I have been for the past 4 or 5 years.

When I was starting university, I didn’t quite get it. But after two years, I started to realize that I was going to owe the government my life by the time I was done school. I was on pace to finish over $40,000 in debt from student loans. Combine the loan payment with a crappy job after graduating, and the fear of drowning intensified. You see, I was one of the many you desperately wanted an education and to succeed in life, but didn’t come from a family who could hand it to me on a platter; or even help with school expenses for that matter. I had to do everything on my own. So to compensate for the large amount of student loan I needed, I took on part time jobs that saw me working 20+ hours a week. My grades, free time, physical activity and my social life very quickly slipped away.

I would get SO frustrated about the way society worked! That here I was, a young man with high intelligence, putting so much effort into just trying to make life work, yet never having the time or money to do anything. I saw people that I know were way dumber than I was, but yet were making so much money!

Then, about a year ago I figured something out. The rich are rich because they want to be rich. The poor are poor because they think they can’t be rich. It’s all about drive, desire and being in control. Whenever you hold a job with a company or institution of some sort, most of your work is benefiting someone else. That’s why they hired you right?

So the next problem was: “how?” I knew that I had the desire, drive and brains to be rich (or at least well off) but I just didn’t know what to do with it. I knew I needed to work hard, but hard at what? Every legit business opportunity that I knew of was expensive. And I had NO money!

That’s when I went online and discovered the world of internet marketing. I of course I hadn’t heard of this by word of mouth, because no one benefits from the business by spreading it through word of mouth. Only on the internet can you find information on this lucrative market. My next question was “Am I too late?” Is the market already over saturated? Are the giants already too big? The answer is a big NO! Internet marketing is a baby. Imagine someone back in the 50s saying that the TV business is over-saturated, and there’s no point of getting into it anymore. How dumb would that be? The reality is the internet marketing world is just going to get bigger and more profitable. So get in now, and hopefully in many years, you’ll be one of the giants!

This is something that anyone can do. I am just finishing off my degree now, and will graduate with no debt. That’s right, I said no debt. I have made enough to pay off all of my loans, have a great car, buy a house, and best of all I have free time!!! I have averaged over $1000 a week for over 6 months now, and my income is constantly growing.
I guess the main message here is that students don’t have to be poor. They can be well off on their own; it’s just that hardly any of them know what to do. Going to university or college is a time to enjoy life, and have fun. It’s not a time to be stressed about paying rent or going into debt. Set yourself free. Take control of your future and your income. Check out internet marketing and see if it’s for you.

M Burton is a university student who has learned to make a lot of money online. He now publishes a free website at http://www.therichstudent.net that is dedicated to helping student leave behind student loans and part-time jobs, and make money from home.

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